GDP continues to increase with a steady growth rate of over 3%. The Denmark Report delves into the facts and figures of the B2C e-commerce market in Denmark, including its consumer behaviours and trends. The report also includes an exclusive interview with an expert from SAP, the software corporation.
Infrastructure & Logistics
Denmark ranks highly in all of the main e-commerce indices, including the Logistical Performance Index, the Ease of Doing Business Index, and the E-Government Development Index. Internet inclusivity is of major importance for Denmark where internet penetration within the general population is continuing to increase. GDP also continues to increase with a steady growth rate above 3%.
E-commerce Landscape
As seen in most developed e-commerce markets, the majority of Danish consumers prefer to receive their purchases at home, with collection at a parcel shop following just behind. Regarding payment methods, most Danish customers use debit or credit card, and it’s forecast that e-invoice as a payment method will increase while payment by cards will decrease.