As partners of RetailX, Asendia are delighted to be able to offer the full report, valued at €499, as a free download to all e-tailers. Non-retailers can purchase the report directly from RetailX.
This latest report offers a complete overview of e-commerce in Poland – Europe’s sixth largest economy. Learn how to strike gold in a market eagerly embracing e-commerce, with a predominantly mobile-first user base.
The report also features an in-depth interview with Felix Krause, Key Account Manager at Asendia Central and Eastern Europe, who shares his expert insights on what’s most important to Polish e-shoppers:
| “Many Polish e-commerce sectors have flourished during the lockdowns. With a population of 40m, Poland is set to become a more and more important e-commerce market on the global stage.” Felix Krause, Key Account Manager, Asendia Central and Eastern Europe |
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The sixth-largest economy in Europe, Poland represents a booming e-commerce market, and one rife with opportunities for further growth. With a young middle class eagerly embracing online shopping, potential for growth is even greater here than in some of the more mature markets on the continent.
The country’s history illustrates why – in just three decades since the dismantling of the Soviet Union, Poland has gone from a poor Soviet satellite state to an exciting economy with its GDP increasing seven-fold since 1990. And while the transition has been dramatic, it has also been relatively smooth, and not resulted in the development of huge inequalities.
Increasingly tech-savvy, 86% of Poles were online in 2020. The most popular outlets in the e-commerce market are non-Polish, and the rate of cross-border sales saw a considerable increase in 2020, reaching 30% of shoppers. While Polish customers tend to have higher expectations when buying cross-border, this makes 2021 an ideal year to expand into the region.
Want to know more? Read the Poland 2020: E-commerce Country Report. With detailed insights on Polish consumers, including their shopping expectations and delivery preferences; essential economic facts, stats and trends; and vital logistical considerations for cross-border traders, this comprehensive yet concise report reveals everything you need to know about e-commerce in Poland.