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Explore the Dutch e-commerce market

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 e-PAQ offers e-commerce retailers and their customers the perfect blend of reliability, delivery speed, shopper experience and price. That’s why e-PAQ is an ideal solution for e-commerce retailers looking to target exciting new markets, like the Netherlands.

As a leading provider of global e-commerce logistics, Asendia is well-placed to support your expansion into lucrative new European markets with the customer insights you need to succeed, while e-PAQ enables you to provide the service your new customers want.

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e-PAQ services available to the Netherlands

E-commerce retailers selling to Dutch customers can access the full range of e-PAQ services, with a range of options for tracking and price. The flexibility of e-PAQ enables it to cater for all customer preferences; whether that’s home delivery or pick up points or tracking notifications.

 

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The optimal way to send e-commerce parcels to the Netherlands and our most popular service

The majority of online shoppers in the Netherlands prefer home delivery (76%), while just 14% prefer to pick up parcels in store or at a pick-up point. e-PAQ Select makes it easy to cater for all preferences, allowing shoppers to choose how – and where – their goods are delivered to.

Communication and clarity are key to a fantastic delivery experience. You can be sure all e-PAQ deliveries comply with the latest EU VAT and customs regulations.

 

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Overcoming the challenges of delivering to customers in the Netherlands

Sitting between Germany and the North Sea, the Netherlands is a hub for global trade and a rapidly-growing e-commerce market. 13 million Dutch consumers shop online, browsing Dutch e-commerce sites and also English and German e-tailers, as both languages are widely spoken in the Netherlands.

As a member of the EU, customs and VAT are covered by EU law and make the Netherlands a highly-desirable e-commerce destination for e-tailers already shipping to EU countries.

Understanding consumers in the Netherlands will ensure you provide a service Dutch shoppers will want to return to again and again. Asendia’s knowledge of and experience in the Dutch market can help you understand the unique profile of Dutch shoppers.

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Payment preferences

Dutch consumers frequently use credit card payments, with 96% using this method, but bank transfers are equally as popular, with 95% preferring to pay for goods online this way. 81% use e-wallets, such as PayPal, while 65% of Dutch shoppers pay by invoice or instalments.


Top services/products

Clothing and shoes are the most popular product category Dutch shoppers shop online for, followed by food and drink. Books, movies and games are also frequently bought online by shoppers in the Netherlands, and Dutch shoppers are always keen to find a good deal for consumer electronics online.


Popular e-commerce retailers

Although global fashion giant H&M is popular in the Netherlands, Dutch marketplaces Bol.com and Wehkamp hold the biggest market share; historically this has been due to offering iDeal, a payment method widely used by Dutch shoppers.

However, the Dutch market is opening up to new-commerce players as technology has offered Dutch shoppers a wider choice of payment options. Amazon, eBay and Zalando are still relatively new to the Dutch market, leaving plenty of space for new, competitive e-commerce retailers.

For reliable, cost-effective shipping to the Netherlands talk to us about e-PAQ today!
 
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Q&A with Ellen Kop
E-Commerce Industry Manager Benelux and Strategic Accounts, Asendia Benelux

 

 

1) What are the main characteristics you see concerning the Benelux region’s e-commerce market size?

Online food sales in the Netherlands have increased by 58% in 2020. This is a huge jump which shows that new consumers have entered the online grocery market. We estimate around a quarter of e-shoppers will continue making digital purchases despite shops reopening and we expect a small number to avoid physical stores altogether.

2) What, for you, has been the most exciting recent development in e-commerce?

More brands are now opening new cross-border markets thanks to the boost that lockdown gave to online sales. Throughout the Covid-19 pandemic, we’ve seen an increase in webshops connecting to marketplaces in several countries. The higher order volumes and restricted working conditions have helped us learn and refine our methods to provide even better support to our clients.

3) What are the most preferred products bought online in the Benelux region?

The most popular products bought online in Belgium are pharmaceuticals, health and beauty products, food, toys, and equipment for home working and gardening. In the Netherlands, the same products are popular both in retail and online, with IT, sports, home and living, and food topping the list.


Still curious? For a comprehensive yet concise look at e-commerce trends in Benelux, and to read the rest of Ellen’s interview, download the Benelux 2020: E-commerce Country Report by RetailX in partnership with Asendia.


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